Design Crossover in Rotterdam
What They Say About Crossover Design Rotterdam
“The discussion during the meeting was in depth and interactive giving good insight in both the Indian and the Dutch view on design cooperation.” - Wout Biegstraaten, EVD
“A valuable seminar with high quality speakers. The seminar showed me several points of view of doing business with India. Both production and design companies from the Netherlands as well as local international operating
businesses shared their for me relevant experiences. Culture, communication, expectations and even the tax opportunities for Dutch companies were explained.” - Robert Barnhoorn, Spark design & innovation
Design Crossover at InnExperience
One of our speakers, Mr. Sunil Malhotra, who talked about creating an “ecosystem” for Indian designers, gave our event great write up in his blog InnExperience. His article Designer w/o Borders talks about a collaboration on Indian and Dutch can “will raise the aesthetic appeal without compromising design values”.
Please click the link to view full article.
(photo by Sunil Malhotra)
Some highlights of the presentations
The presentation made by Mr. Jeroen Raijmakers enlightened the foresight of Philips in the healthcare sector. It is not just designing products but spaces that makes a more people friendly interaction. Their design also is very region specific to maintain privacy preferences for the patients.
The social responsibility that Philips is spearheading in India was a surprise to most of us. Their solutions for a healthier and ecofriendly stove for villages in India are one of many efforts Philips has undertaken in India.
Mr. Jos Oberdorf of NPK Design presented their work that ranged from electronic products to high speed railway tracks in the Dutch market. They have partnered with Elephant Design in India to preserve an Indian craft form of copper work. This project is under development and shall fiind an exclusive market here in Europe with the vision of Mr. Oberdorf. This partnership is an example of the fact that Indian and Dutch design languages can come together for a certain market segment.
Mr. Wiecher Munting from KPMG made the case of the express need to protect your substance and intellectual property as design firms. He spoke about the laws or support systems in place for tax benefits and revenues to make the Netherlands a hotspot for the creative industry. Mentioning a possibility of a 5% tax for R&D revenues (subject to your company structure and presence in the Netherlands) would put Netherlands way ahead of other countries offering a good haven for industries to set up their R&D functions.
Philip Supports Design Crossover Rotterdam
Manufacturing giant and design-conscious company Philips, shared their strategies on achieving Global Design through their representative Mr. jeoren Raijmakers, Director of Philips’ Global Healthcare Deparment. Philips is also Design Crossover Rotterdam’s main sponsor.
Design Crossover in Rotterdam
Industrial and Creative design are two of the strengths that Netherlands and India share in common. In the past decade, Netherlands, in addition to its already established industry of industrial design, has continued to reinvent and update it’s craft to maintain it’s international standard.
Meanwhile, India’s design has already reached international recognition. Business Week USA enlisted the National Institute of India in the 25 list of top European and Asian programs.
Recognizing the potential exchange of knowledge between Netherlands and India when it comes to innovative and world class quality designs, the Netherlands India Desk took a strong initiative to bring forth companies from both countries in a one of kind event to be held in Rotterdam this September.
Spearheaded by the Netherlands India Desk, this event is strongly supported by KPMG, Kamer van Koophandel Rotterdam, OBR and the City Government of Rotterdam.
The event was held on September 25, 2009.
For further information on upcoming events by the Netherlands India Desk, please contact the Netherlands India Desk at +31 10 2053100 or email dhezamarie@nidesk.net or ruchita.puri@nidesk.net
Please click the file below for the program and participants:
Our List of Speakers:
1. Jeroen Raijmakers. Global Design Director Healthcare Philips
2. KPMG on Intellectual Property
3. Jos Oberdorf formerly from BNO
4. Rag Bag Design, Netherlands
5. Sunil Malhotra of Ideafarms, India
6. Joan Kluun
